Sweeten Your World

Sweeten Your World

Donuts Commercial

  • Tools: After Effects, Cinema 4D, Clip Studio Paint, Procreate.
  • Role: Story, Design, Animation.

Sweeten Your World (2024) is a playful spec commercial told through three short videos, each in a different style: illustration, collage, and 3D. The stories show donuts saving the day, making history smile and drifting from city skies into space.

Illustration Spot

In this video, the protagonist is immersed in a sea of tears, overwhelmed by sadness.

As the protagonist faces the depths of despair, an unexpected savior emerges: a sweet and delightful donut, appearing like a rescue ring in the vast ocean of tears. It saves the protagonist and turns her frown into a smile.

Collage Spot

Ancient figures enjoy the donuts in collage-style photographs, proving that the joy of donuts is forever, no matter when you are.

The faces on the dollar bill follows doughnuts, traveling through history, passing places like Kanagawa and The School of Athens, even The Starry Night, circling the world, and exploring the universe.

3D Spot

Donuts break free from gravity, floating above the cities and even into space like balloon, conveying a sense of conquering the world through the delight they bring.

In the video, the donuts will float out of a box, drift through a window, hover above the cityscape, and float through the universe at the end with title coming out.